Frank & Roze opening second location in Uptown with expanded menu

Five-and-a-half years later Brenda Godfrey is making good on her vision It s been a long time coming revealed the co-owner of Frank Roze The former Starbucks executive opened the coffee shop s first location at Ninth Avenue and Colorado Boulevard in and never intended for it to be a one-off Earlier this year she ultimately signed a -year lease for a second location in Uptown aiming to open by the holidays Frank Roze will fill square feet at the corner of Pennsylvania Street and th Avenue that was formerly home to D-Bar a dessert cafe that closed nearly a year ago The space is on the ground floor of the One City Block apartment building The locality in that neighborhood is fantastic People live and work there all within two to three blocks she stated It s about providing a place where they feel welcome and the neighborhood there is the reason we chose it The restaurant will use its bigger kitchen to expand the shop s menu of breakfast sandwiches baked goods sandwiches and salads Local chef Tom Coohill the owner of downtown French spot Coohills is the man behind the menu He has worked with Godfrey since Frank Roze s opening serving frittatas and specialty toast alongside the shop s brews at the original -square-foot shop Frank Roze at the moment serves wine and beer at that location but Godfrey wants a full liquor license to go with Uptown s -seat bar We ll have a proper brunch full of Eggs Benedicts and Bloody Marys and all the mimosas you can imagine she revealed The space will likely be open a little later than the p m close the first location has Godfrey wants to get a happy hour crowd in there through the early evening while still having time to hold private events like the work parties and anniversaries that she has at the other spot She reported the design of the new location will lean toward higher-end vibey fabrics rather than the mid-century modern aesthetic the original place is known for Plants will still be prominently featured she reported You need to be able to sit at the bar and be calm working on a laptop in the morning and also having a Manhattan and chatting with friends in the afternoon she reported of the space At Starbucks Godfrey was in a divisional management role on the advance and real estate teams With Frank Roze she aimed to build a caf that was scalable But opening four months before the pandemic hit affected her ability to grow she mentioned Dealing with a three-month shutdown inflationary pressures and a rising Denver minimum wage Godfrey desired to make sure the first spot was air tight before opening a second Related Articles East Colfax sandwich connoisseur opening second shop in Edgewater New Denver restaurant will feature global cuisine teddy bear-shaped treats Mendocino Farms coming to former Panera on th Street downtown One of the Denver mayor s favorite pubs blames the city in part for closure after years Denver restaurant known for recycling food scraps is closing Particular of those changes included trimming the menu and finding more efficient utility systems and staffing setups She disclosed the business saw double-digit revenue rise in each of its first five years We were very very selective in moving forward We looked at a lot of real estate talked to a lot of developers she noted We looked at a number of opportunities within the Uptown area We looked in the Highlands LoHi Golden Triangle too the usual subjects Godfrey stated this isn t the last expansion for Frank Roze But for now she declared of her attention is on keeping the current location well oiled and setting up the Uptown spot for success The second location is almost more key than the first in the sense that can you in fact demonstrate that you can replicate your concept and the business model has legs she commented You want to make sure your model is sound you have real estate fundamentals and you understand who your customers are and how they want to enjoy your hospitality This story was originally published by BusinessDen Subscribe to our new food newsletter Stuffed to get Denver food and drink news sent straight to your inbox Get more business news by signing up for our Market system Now newsletter